Crisis Planning & Preparedness
We build the response frameworks, playbooks and simulations before you need them.
Crisis Planning & Preparedness
We build the response frameworks, playbooks and simulations before you need them.
Crisis Planning & Preparedness
We build the response frameworks, playbooks and simulations before you need them.
What’s included
How we work
A focused process
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Teams we've worked with, in their own words
A look at what changed once we got to work: less busywork, faster decisions, and results that held up long after we left.
They cut through the hype and told us which AI projects were actually worth doing — and which to walk away from. Two are running in production now, and both have paid for themselves. I came in expecting a sales pitch and left with a shortlist I could defend to the board.
Priya Nair, Head of Operations
Meridian Logistics
They stayed until our own people could run it without them.
Daniel Osei, IT Director
Brightline Group
We'd stalled for a year. They had a working pilot in front of our team in six weeks.
Tom Hjelm, COO
Northwind Retail
No buzzwords, no oversized deck. Just a clear read on where AI fit, where it didn't, and a plan we could act on the next morning.
Mei Tanaka, Head of Strategy
Forma Studio
What I valued most was the honesty. They talked us out of two ideas we were attached to and pointed us at one we'd overlooked — which turned out to be the real win.
Sara Lindqvist, VP Product
Cohort Health
They started with our actual workflows instead of a product pitch. By week three we could see exactly where the hours were going and which of them AI could give us back. Six months on, the line operators ask for the tools by name — that's how I know it stuck.
Carlos Méndez, Operations Lead
Vela Manufacturing
They cut through the hype and told us which AI projects were actually worth doing — and which to walk away from. Two are running in production now, and both have paid for themselves. I came in expecting a sales pitch and left with a shortlist I could defend to the board.
Priya Nair, Head of Operations
Meridian Logistics
We'd stalled for a year. They had a working pilot in front of our team in six weeks.
Tom Hjelm, COO
Northwind Retail
What I valued most was the honesty. They talked us out of two ideas we were attached to and pointed us at one we'd overlooked — which turned out to be the real win.
Sara Lindqvist, VP Product
Cohort Health
They stayed until our own people could run it without them.
Daniel Osei, IT Director
Brightline Group
No buzzwords, no oversized deck. Just a clear read on where AI fit, where it didn't, and a plan we could act on the next morning.
Mei Tanaka, Head of Strategy
Forma Studio
They started with our actual workflows instead of a product pitch. By week three we could see exactly where the hours were going and which of them AI could give us back. Six months on, the line operators ask for the tools by name — that's how I know it stuck.
Carlos Méndez, Operations Lead
Vela Manufacturing
They cut through the hype and told us which AI projects were actually worth doing — and which to walk away from. Two are running in production now, and both have paid for themselves. I came in expecting a sales pitch and left with a shortlist I could defend to the board.
Priya Nair, Head of Operations
Meridian Logistics
What I valued most was the honesty. They talked us out of two ideas we were attached to and pointed us at one we'd overlooked — which turned out to be the real win.
Sara Lindqvist, VP Product
Cohort Health
No buzzwords, no oversized deck. Just a clear read on where AI fit, where it didn't, and a plan we could act on the next morning.
Mei Tanaka, Head of Strategy
Forma Studio
We'd stalled for a year. They had a working pilot in front of our team in six weeks.
Tom Hjelm, COO
Northwind Retail
They stayed until our own people could run it without them.
Daniel Osei, IT Director
Brightline Group
They started with our actual workflows instead of a product pitch. By week three we could see exactly where the hours were going and which of them AI could give us back. Six months on, the line operators ask for the tools by name — that's how I know it stuck.
Carlos Méndez, Operations Lead
Vela Manufacturing
Let’s talk
Start with a conversation, no commitment
Let’s talk
Start with a conversation, no commitment
Let’s talk
Start with a conversation, no commitment
Crisis Management, Crisis Communications Strategy, Reputation Management & Issues Advocacy across Australia for clients in Australia, United States, United Kingdom and South East Asia.
Our Expertise
Our services
Media & Articles
© Sally Branson Consulting Group 2026
We acknowledge the Yugambeh people as the Traditional Owners and Custodians of the Bundjalung land on which we work. We acknowledge all First Peoples of this land and celebrate their enduring connections to our country, knowledge and stories. We pay our respects to Elders past, present and emerging, who guide the Aboriginal and Torres Strait Islander communities where we work and live.
All work is undertaken under an agreement of non-disclosure.
Crisis Management, Crisis Communications Strategy, Reputation Management & Issues Advocacy across Australia for clients in Australia, United States, United Kingdom and South East Asia.
Our Expertise
Our services
Media & Articles
© Sally Branson Consulting Group 2026
We acknowledge the Yugambeh people as the Traditional Owners and Custodians of the Bundjalung land on which we work. We acknowledge all First Peoples of this land and celebrate their enduring connections to our country, knowledge and stories. We pay our respects to Elders past, present and emerging, who guide the Aboriginal and Torres Strait Islander communities where we work and live.
All work is undertaken under an agreement of non-disclosure.
Crisis Management, Crisis Communications Strategy, Reputation Management & Issues Advocacy across Australia for clients in Australia, United States, United Kingdom and South East Asia.
Our Expertise
Our services
Media & Articles
© Sally Branson Consulting Group 2026
We acknowledge the Yugambeh people as the Traditional Owners and Custodians of the Bundjalung land on which we work. We acknowledge all First Peoples of this land and celebrate their enduring connections to our country, knowledge and stories. We pay our respects to Elders past, present and emerging, who guide the Aboriginal and Torres Strait Islander communities where we work and live.
All work is undertaken under an agreement of non-disclosure.