Featured Media
Featured Media
Featured Media
AI makes it (even) easier for the rich and powerful to hide online
Reputation fixers are capitalising on the Epstein files as it becomes harder to discern between credible information sources and those doctored by dodgy operators.
Australian Financial Review
Always on call': The crisis manager who starts her day at 4.30am
The reality of working in a crisis is that no one day is the same.
Sydney Morning Herald
How the Kate Middleton PR debacle can help us all in our next crisis
The PR crisis at Kensington Palace has left many wondering how it happened and who was responsible.
Mumbrella
Optus' crisis playbook is now so predictable it rings hollow
What do you say when the unthinkable happens? When your company failure is linked to three deaths, what words could possibly suffice?
Sydney Morning Herald
Kyle and Jackie O: A case study in what happens when the money stops asking questions
What else could we have expected when things, as many decade-long partnerships do, go sour?
AdNews
Why the latest Optus fail is a lesson in how not to manage a crisis
Not only did the Optus network fail again but its offshore call centre ignored five warnings from the public.
ABC Listen
Deloitte's $440,000 AI scandal hits Australia's three biggest nerve points
Sally Branson explains how much reputational damage has been done, and why every dollar spent on Deloitte’s report feels like money stolen from taxpayers’ own wallets.
Mumbrella
Managing Australia's slow-burn reputational crisis
There's a particular kind of crisis that creeps up on a nation's reputation, one that doesn't announce itself with a single catastrophic event, but accumulates through a series of tragic incidents that shift perception incident by incident.
AdNews
AI makes it (even) easier for the rich and powerful to hide online
Reputation fixers are capitalising on the Epstein files as it becomes harder to discern between credible information sources and those doctored by dodgy operators.
Australian Financial Review
Always on call': The crisis manager who starts her day at 4.30am
The reality of working in a crisis is that no one day is the same.
Sydney Morning Herald
How the Kate Middleton PR debacle can help us all in our next crisis
The PR crisis at Kensington Palace has left many wondering how it happened and who was responsible.
Mumbrella
Optus' crisis playbook is now so predictable it rings hollow
What do you say when the unthinkable happens? When your company failure is linked to three deaths, what words could possibly suffice?
Sydney Morning Herald
Kyle and Jackie O: A case study in what happens when the money stops asking questions
What else could we have expected when things, as many decade-long partnerships do, go sour?
AdNews
Why the latest Optus fail is a lesson in how not to manage a crisis
Not only did the Optus network fail again but its offshore call centre ignored five warnings from the public.
ABC Listen
Deloitte's $440,000 AI scandal hits Australia's three biggest nerve points
Sally Branson explains how much reputational damage has been done, and why every dollar spent on Deloitte’s report feels like money stolen from taxpayers’ own wallets.
Mumbrella
Managing Australia's slow-burn reputational crisis
There's a particular kind of crisis that creeps up on a nation's reputation, one that doesn't announce itself with a single catastrophic event, but accumulates through a series of tragic incidents that shift perception incident by incident.
AdNews
AI makes it (even) easier for the rich and powerful to hide online
Reputation fixers are capitalising on the Epstein files as it becomes harder to discern between credible information sources and those doctored by dodgy operators.
Australian Financial Review
Always on call': The crisis manager who starts her day at 4.30am
The reality of working in a crisis is that no one day is the same.
Sydney Morning Herald
How the Kate Middleton PR debacle can help us all in our next crisis
The PR crisis at Kensington Palace has left many wondering how it happened and who was responsible.
Mumbrella
Optus' crisis playbook is now so predictable it rings hollow
What do you say when the unthinkable happens? When your company failure is linked to three deaths, what words could possibly suffice?
Sydney Morning Herald
Kyle and Jackie O: A case study in what happens when the money stops asking questions
What else could we have expected when things, as many decade-long partnerships do, go sour?
AdNews
Why the latest Optus fail is a lesson in how not to manage a crisis
Not only did the Optus network fail again but its offshore call centre ignored five warnings from the public.
ABC Listen
Deloitte's $440,000 AI scandal hits Australia's three biggest nerve points
Sally Branson explains how much reputational damage has been done, and why every dollar spent on Deloitte’s report feels like money stolen from taxpayers’ own wallets.
Mumbrella
Managing Australia's slow-burn reputational crisis
There's a particular kind of crisis that creeps up on a nation's reputation, one that doesn't announce itself with a single catastrophic event, but accumulates through a series of tragic incidents that shift perception incident by incident.
AdNews
Articles
The Ultimate Guide to Crisis Management: What it is and why no company should be without it
The ultimate guide to Reputation Management: Strategies for building and protecting your brand
Articles
The Ultimate Guide to Crisis Management: What it is and why no company should be without it
The ultimate guide to Reputation Management: Strategies for building and protecting your brand
Articles
The Ultimate Guide to Crisis Management: What it is and why no company should be without it
The ultimate guide to Reputation Management: Strategies for building and protecting your brand
Crisis Management, Crisis Communications Strategy, Reputation Management & Issues Advocacy across Australia for clients in Australia, United States, United Kingdom and South East Asia.
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© Sally Branson Consulting Group 2026
We acknowledge the Yugambeh people as the Traditional Owners and Custodians of the Bundjalung land on which we work. We acknowledge all First Peoples of this land and celebrate their enduring connections to our country, knowledge and stories. We pay our respects to Elders past, present and emerging, who guide the Aboriginal and Torres Strait Islander communities where we work and live.
All work is undertaken under an agreement of non-disclosure.
Crisis Management, Crisis Communications Strategy, Reputation Management & Issues Advocacy across Australia for clients in Australia, United States, United Kingdom and South East Asia.
Our Expertise
Our services
Media & Articles
© Sally Branson Consulting Group 2026
We acknowledge the Yugambeh people as the Traditional Owners and Custodians of the Bundjalung land on which we work. We acknowledge all First Peoples of this land and celebrate their enduring connections to our country, knowledge and stories. We pay our respects to Elders past, present and emerging, who guide the Aboriginal and Torres Strait Islander communities where we work and live.
All work is undertaken under an agreement of non-disclosure.
Crisis Management, Crisis Communications Strategy, Reputation Management & Issues Advocacy across Australia for clients in Australia, United States, United Kingdom and South East Asia.
Our Expertise
Our services
Media & Articles
© Sally Branson Consulting Group 2026
We acknowledge the Yugambeh people as the Traditional Owners and Custodians of the Bundjalung land on which we work. We acknowledge all First Peoples of this land and celebrate their enduring connections to our country, knowledge and stories. We pay our respects to Elders past, present and emerging, who guide the Aboriginal and Torres Strait Islander communities where we work and live.
All work is undertaken under an agreement of non-disclosure.