Here is how we help.

At SBCG we work together with you to develop appropriate and authentic ways forward. We’re not your firm for band-aid fixes, but we understand what to do when events are profound and quickly shifting. We deliver clear, thoughtful guidance and can activate impactful strategies that work fast. Speed is important in times of crisis, but we always work with an eye on your long-term ambitions. How do you want to impact? Do you want to repair? Do you want to elevate? 

I’m proud of the team we’ve gathered for the group. Our skills and career history are unrivalled. We are professional and impact-focused.  What sets our group apart is the collective ethic of our team. We don’t just measure success by outcomes - Our great outcomes are the natural process of our experience, connections and knowledge. At SBCG we use more metrics -  including how our clients feel when they work with us - even in the hardest of times, our clients know we have their interests at heart. We are driven by principles of impact, empathy, and authenticity.
If you would like to discuss an ongoing strategy for impact, please book a call with me to talk more. If you need urgent help, click the button below or contact us here in Sydney, Melbourne or Gold Coast.

Sally.

Repair & Resolve.

  • All we do is crisis and reputation. That’s it. We specialise in guiding clients through turbulent times and helping them navigate complex challenges.

    At SBC, we believe in being proactive and strategic when it comes to crisis management. We work closely with our clients to create personalised strategies, fit-for-purpose. Our clients can manage challenges confidently while protecting hard-won reputations.

  • All we do is think, talk, act, broker and negotiate in a crisis resolution mindset, we act as a crisis intermediary for you, your brand and your organisation. We broker your relationships and shore up your stakeholders.

  • We assist our clients in developing tailored messaging during a crisis event for all stakeholders. By crafting compelling narratives we ensure our clients' stories are properly represented, while actively countering any misinformation.

    Our goal is to minimise reputational damage and restore brand confidence through swift and transparent communication, guided by our extensive experience in managing high-profile crises.

  • Ideal and effective crisis management begins long before a crisis emerges.

    Our comprehensive service offerings include strategic planning for crises, allowing our clients to proactively anticipate and mitigate potential disruptions. We help individuals and organisations develop robust crisis response plans that enable them to navigate through tumultuous times with confidence and resilience.

    Through analysis and strategic foresight, we work closely with our clients to identify potential vulnerabilities and assess their unique risk landscape.

  • Leveraging our extensive network of media contacts, we guarantee the accurate portrayal of our clients' narratives, promptly correcting any misinformation that may arise.

  • Our media coaching and strategy services are crafted to prepare our clients for any media interaction, ranging from interviews to press conferences. Through personalised coaching sessions, we offer valuable insights, practical techniques, and hands-on exercises to enhance our clients' interview skills. Our aim is to equip clients with the confidence and flexibility to handle challenging questions, maintain focus on their message, and effectively communicate their brand's narrative in any media setting.

    We work closely with our clients to develop bespoke strategies that align with their desired perception. Our team provides expert guidance in delivering their key messages effectively, mitigating potential risks, and leaving a positive and enduring impression on their target audience.

Elevate & Impact.

  • Key to our work is a proactive focus on reputation building and seeking opportunity. We tailor reputation development strategies that align with our client's values, needs and objectives.

    Our reputation management services extend beyond crisis response and encompass organisational change, individual transitions, pitching, funding, investor and partnership endings. We help ensure a smooth and seamless transition, mitigating any potential disruptions and maintaining stakeholder trust.

    We have extensive experience in providing reputation advice in matters of leadership change and new profile positioning - we help our clients establish a positive narrative and foster enduring relationships with key stakeholders.

  • With the experience our group brings to the table, we power charge campaigns with a potent mix of public affairs, advocacy and public relations. We specialise in seamlessly integrating stakeholder and government relations, media communications, issue management, information dissemination and strategic communications advice.

  • We excel in comprehensive stakeholder, media, and influence relations services. Our strategic approach combines a deep understanding of stakeholder dynamics with effective engagement and impactful influence strategies. From cultivating strong relationships with diverse stakeholders to navigating the ever-evolving media landscape, we leverage our expertise to shape narratives, build trust, and drive positive outcomes. We work closely with our clients to develop bespoke strategies that align with their desired perception. Our team provides expert guidance in delivering their key messages effectively, mitigating potential risks, and leaving a positive and enduring impression on their target audience.

  • We are leaders in crafting and executing dynamic internal and external communications strategies. Internally, we tailor communication plans to foster organisational cohesion, ensuring a unified and informed workforce. Externally, we deploy targeted campaigns to enhance brand visibility, engage stakeholders, and navigate the media landscape adeptly. With a focus on clarity, consistency, and impact, our team excels in delivering messages that resonate both within the organisation and with external audiences.

  • We know a key strategy for creating impact is being in the same space as your stakeholders. At SBCG we have experienced and innovative activators who create and deliver meaningful ways for our clients to connect with their audience. We offer a full range of events and MC-ing options for our clients a division of our public affairs offering.

“We focus on impact, accuracy and authenticity. This is what sets us apart. Crisis Management has changed, it’s not about spin or subterfuge, lying or pretending a way out of trouble. There is no fake it until you fix it. We are all savvy consumers of information across multiple platforms, so a successful, resilient response to a crisis should be modern and authentic. If you’re in a crisis, you need authentic and experienced advice, not spin. You need advice that counts, advice that helps you grow”.