The Sally Branson Consulting Group

Crisis management consulting and special situation solutions. Reputation management and security.

We focus on impact, empathy and authenticity - this is what sets us apart.

Our speciality is resilient crisis strategy and resolution. We manage crises with empathy, crystal-clear communication and unrivalled expertise. In a crisis, we make sure you are confidently ready to respond to whatever you face.

We promote and protect reputations. We create opportunities for growth.

Ours is crisis management that counts.

The Sally Branson Consulting Group (SBCG) is a premier boutique public affairs consultancy. We are exclusively focused on providing senior-level counsel on crisis planning, crisis management, crisis solutions and reputation management.

SBCG is led by Sally Branson, who has over twenty-five years of earned credibility and unrivalled professional experience, dealing with issues of geopolitical significance to managing social media missteps. Our team is made up of experienced public affairs and public relations professionals driven by the principles of impact, empathy, and authenticity, qualities that differentiate us and define our purpose.

We provide high-intensity communications and rapid emergency responses. We offer single-issue advice and crisis media coaching as well as ongoing reputation services and public affairs campaigns to our clients.

Straight forward, authentic advice and crystal clear communication.

Earned credibility, unrivalled professional experience.

Innovative, imaginative and effective execution.

  • Sally was instrumental in making our multiple engagements with our allies and the Australian media a success. There were many points during the visit that could have gone completely sideways, but Sally's forethought and agility ensured a smooth and successful rollout that strengthened the US-Australian relationship and reinforced our nations' commitments to mutual defense. She is a consummate professional who delivers superior results.

    JP, Military Leader.

  • Informed and influential, Sally's sharp tradecraft comes from years performing at the highest levels. What sets her apart is the creativity and heart she brings to her work. Planning for and navigating crisis times is challenging enough. With Sally, you're getting sound advice from an experienced but relatable practitioner, and one who cares about her clients.

    DC. Head of External Affairs.

  • Sally is an absolute powerhouse when it comes to crisis management, strategic thinking and advice. I have worked with Sally for many years and her experience lends itself to good, authentic and compassionate advice. She is always focused on the best commercial outcome as well as the wellbeing of myself and my team.

    NB, CEO.